the battle for diversity on the mideast
Last Updated : GMT 09:07:40
Egypt Today, egypt today
Egypt Today, egypt today
Last Updated : GMT 09:07:40
Egypt Today, egypt today

Fashion scene

The battle for diversity on the Mideast

Egypt Today, egypt today

Egypt Today, egypt today The battle for diversity on the Mideast

As the glitzy fashionistas of this world
Dubai - Arab News

As the glitzy fashionistas of this world flit between New York, London and Paris during the ongoing fashion week season, some critics in the Middle East are zeroing in on the apparent lack of diversity when it comes to the models who grace the region’s magazine covers.
Some of the Middle East’s most coveted fashion glossies have come under fire online, with social media users kicking up a fuss over what they claim is a lack of Arab representation.
With the launch of Vogue Arabia in March, the cover seemed like a slam dunk, with the magazine scoring US model Gigi Hadid as its first-ever cover star. Even though Hadid herself proudly shared the cover photo on Instagram, saying: “I think the beautiful thing about there being international Vogue (editions) is that, as a fashion community, we are able to celebrate, and share with the world, different cultures,” not all responses were positive. The issue was exacerbated when, in September, the magazine chose to feature Gigi’s sister Bella on the cover, which sparked backlash again. Similarly, when Kim Kardashian West graced the cover of Harper’s Bazaar Arabia in September, some fans were not happy.
Social media users took to Twitter to share their thoughts on the various covers, asking magazine editors why foreign stars were chosen for the high-impact cover shoots.
“Why don’t (you) photograph actual Arab models instead! There are so many beautiful young Arab women that deserve to be on this,” one user commented on Facebook, in reference to the Harper’s Bazaar Arabia cover.
Back in March, many asked why Gigi, who is in fact half-Palestinian, was on the cover instead of an Arab model from the region. In response to the controversy, Vogue Arabia’s Special Projects Director Mohieb Dahabieh explained the importance of the magazine cover in an editorial piece.
“The time has come to open our eyes and embrace our own ancestry and let go of a hindering common approach that praises the foreign and ignores the home-grown. This cover is the first step on that journey,” Dahabieh wrote.
Similarly, Vogue Arabia’s Editor-in-Chief Manuel Arnaut defended the choice of Bella as the magazine’s September cover star in an interview with The New York Times.
“Bella Hadid is one of the most celebrated models of the time, plus she has a link with the region, being half-Palestinian (and) also a Muslim,” he said.
The struggle for fashion magazines in the region is to balance the popularity of well-known Western celebrities, who can guarantee sales, with more bespoke regional models who are well-known for their contributions to Muslim and regional fashion, style and progress. Although the Hadid sisters claim to be proud of their Palestinian heritage, it must be said that the trend of American models gracing Arab magazine covers could lead to the promotion of purely Western beauty ideals in a region that has its own heritage, culture and beauty standards.
Sarah Williams, deputy editor of Dubai-based La Femme Magazine, agrees that representation is critical. “I think it’s really important in today’s very polarized political climate for Muslims to be well-represented in fashion, film and the public eye.”
The larger question for these models relates to the price of fame. Do these young stars suddenly end up on a platform, having to be a spokesperson for a religion or culture they never sought to represent? “Young Muslims like Gigi and Bella Hadid and Zayn Malik have kept (largely) quiet about their faith — maybe because they don’t particularly practice, or possibly because it simply hasn’t occurred to them, at their tender age, that they (are) representatives of the faith and culture. I’m not sure. (However), both Bella and Zayn have recently been open in interviews about their faith. While Zayn says he is not practicing and doesn’t want to be judged by his cultural or religious background, he is, at the same time… very proud of his background,” Williams said.
For her part, Bella recently opened up to US-based Porter magazine, saying: “I am proud to be a Muslim.”
From the perspective of fashion magazine editors, the benefits of portraying diverse models include more than just the issue of representation — the Muslim population’s expenditure on beauty and fashion is significant. According to Forbes Magazine, “Muslim consumers spent an estimated $243 billion on clothing in 2015. Modest fashion purchases by Muslim women were estimated at $44 billion that year, which was approximately 18 percent of the total. Muslim consumer spending on clothing is expected to reach $368 billion by 2021, which would be a 51 percent increase from 2015.” The power of the young millennial Muslim consumer would be foolish to underestimate. According to Allure magazine, in Saudi Arabia alone, the spend on cosmetics has almost doubled in the last 10 years, from $280 million in 2005 to $535 million in 2015 and “the average employed woman in the Kingdom spends between 70 to 80 percent of her earnings on beauty products.”
But even with this financial incentive, the controversy on representation remains. However, with this backlash and buzz comes increased exposure and platforms for Muslim youth. It is the conversation sparked by the first cover of Vogue Arabia that was an impetus for the diverse coverage that the magazine is now setting as standard.
As Landon Peoples, fashion writer for Refinery 29, noted: “It’s worth mentioning that Vogue Arabia has done a better job at diversifying its cover talent than most international editions of the publishing monolith. In its short existence, it’s featured the two American-Palestinian sisters, Dutch model Iman Hamaam, Indian model Pooja Mor, Muslim-American model Halima Aden and Jourdan Dunn (the magazine’s first Black British model). It goes without saying that all of these women come from different geographical and cultural backgrounds and hold their own when it comes to representing the widespread diversity of the magazine’s circulation, which spans across 22 countries.”
Representation as a trend is slow but definitely on the up and up. The battle is making diversity more than a trend — it has to be the norm. The responsibility for that lies with the gatekeepers to fashion’s most public platforms — the editors and journalists who are curating the faces and features that will define the next generation.
Williams shared her thoughts on the burden of responsibility placed upon fashion journals. “As a journalist and a fashion editor, it’s my responsibility to make sure that my readers feel represented, whether they’re Asian, European, African or Catholic, Hindu, Buddhist or Muslim. I think we as fashion editors need to be open to feedback… I think editors here are particularly well-placed to tell the truth about our Muslim fellow humans and to make sure that we spread the word that, at the end of the day, we’re all much more alike than we think we are.

egypttoday
egypttoday

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

the battle for diversity on the mideast the battle for diversity on the mideast



GMT 10:39 2018 Wednesday ,03 October

Alessandra Ambrosio in Dubai for World of Fashion

GMT 07:02 2017 Thursday ,28 December

Get their very own 3-part reality show

GMT 07:54 2017 Monday ,25 December

Saudi fashion goes global

GMT 11:29 2017 Tuesday ,19 December

Suneet brings his Enchanted Forest

GMT 09:45 2017 Sunday ,17 December

Why red is the colour of the season

GMT 15:49 2011 Friday ,10 June

Oil firm wins injunction against Greenpeace

GMT 10:27 2015 Monday ,06 July

Mini to launch ‘Clubman’ in 2016

GMT 17:21 2011 Wednesday ,23 February

Lampard Desperate To Win The Champions League

GMT 10:13 2018 Tuesday ,09 January

Barcelona to unveil 160m Coutinho

GMT 23:03 2017 Monday ,16 January

Bank of Korea: Money Production Cost Rise in 2016

GMT 20:33 2011 Friday ,06 May

Asad\'s army arrests all men over 15 in Daraa

GMT 11:55 2011 Tuesday ,29 November

Ultrabooks could save the PC

GMT 13:02 2012 Saturday ,01 September

Zombies and Morons compete

GMT 07:31 2017 Tuesday ,20 June

Sisi keen on attaining unity

GMT 11:50 2015 Saturday ,26 September

The Library of Fragrance announces January launches

GMT 06:28 2014 Saturday ,18 October

Asian Junior Volleyball tourney kicks off in Bahrain

GMT 13:31 2016 Saturday ,13 February

Greek farmers clash with police

GMT 07:40 2012 Friday ,06 July

Deeds, not words, matter the most

GMT 14:16 2016 Wednesday ,23 November

Gigi sorry for ‘racist’ Melania Trump impression

GMT 22:52 2011 Tuesday ,26 April

Nigeria prepares for parliamentary elections

GMT 20:35 2016 Tuesday ,04 October

Paris climate deal: EU backs landmark agreement

GMT 10:50 2016 Thursday ,01 September

India's Reliance announces launch

GMT 09:34 2016 Friday ,30 September

Rosetta spacecraft set for final comet crash landing

GMT 06:27 2017 Wednesday ,28 June

Rakeen Georgia ex-CEO faces trial in Georgia
 
 Egypt Today Facebook,egypt today facebook  Egypt Today Twitter,egypt today twitter Egypt Today Rss,egypt today rss  Egypt Today Youtube,egypt today youtube  Egypt Today Youtube,egypt today youtube

Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2021 ©

Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2021 ©

egypttoday egypttoday egypttoday egypttoday
egypttoday egypttoday egypttoday
egypttoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
egypttoday, Egypttoday, Egypttoday