Dior confirms Pattinson as new face of Dior Homme fragrance

Dior has confirmed Robert Pattinson as the new face of its Dior Homme fragrance. Pattinson joins the likes of Natalie Portman and Charlize Theron as a Dior fragrance ambassador and will star in a campaign photographed by Nan Goldin and filmed by Romain Gavras. The confirmation follows rumours of Pattinson’s appointment by the fashion brand which surfaced in late 2012. A statement from Dior reads: “The House of Dior is delighted to announce that actor Robert Pattinson is to be the new face of Dior Homme fragrance.” It goes on to praise Pattinson’s acting career and reveals that the new campaign will “broadcast exclusively in Europe (except UK) and Asia (except China and Japan).