Silent Assembly launches in the UK & appoints BRIGHT LIGHT

BRIGHT LIGHT has been appointed to handle the PR for lingerie brand Silent Assembly. The brand is the brainchild of lingerie innovator Kay Cohen (Victoria’s Secret Biofit Bra, Pleasure State and Elle Macpherson Intimates) and features modern lingerie that meets the demands of everyday life. The collection offers supreme comfort with its patented Curvessence Technology which replaces metal underwires with engineered nylon ribs which contour perfectly to the left and right sides of the body, delivering incredible fit and all day comfort. BRIGHT LIGHT has used its experience and knowledge of the lingerie market to develop a 360 media campaign to launch the brand in the UK.