Benefit Cosmetics unveils July launches

Benefit Cosmetics has unveiled a selection of new products for July. The They're Real! in Full Colour collection comprises two new shades of the They're Real! mascara, including Beyond Brown and Beyond Blue; as well as four new shades of They're Real! Push-up Liner, including Beyond Brown, Beyond Blue, Beyond Purple and Beyond Green. Also launching are the brand's Iconic Kits, including Do the Hoola Kit (pictured above), which contains the brand new never seen before liquid Hoola, Dew the Hoola and mini versions of Hoola, Ultra Plush Lip Gloss, They're Real! Mascara and Benebalm; Operation Pore Proof Kit, which includes the brand new never seen before Shy Beam matte highlighter among mini sizes of the POREfessional, Agent Zero Shine and License to Blot; and They're Real! Sexy on the Run Kit, which contains a mini They're Real! mascara, push-up liner and remover.