Accor, Europe’s largest hotel group, plans to more than double its presence in the Middle East by 2015, its chairman and CEO told Arabian Business. The French company has lost significant revenue per available room (revPAR) in Egypt but expects it to pick up after the elections and has put four of its hotels on hold in Syria amid the political turmoil, said Denis Hennequin. “We have 23 secured projects [in the region] but our ambition goes beyond those 23. We should double the number of hotels we have by 2015 so that’s the 23 plus the 55 we already have, which gives us 78. But 2015 is not yet here, so there is still room for improving that,” he said. The operator plans to double the number of Ibis hotels in the region and sees growth opportunities for Pullman and Sofitel, said Hennequin. “We already have nine [Ibis hotels] and seven more to come but again I think we can more than double our number by 2015. “It’s a very large market for Sofitel over here and the same opportunity to grow aggressively. Pullman is a very suitable product for the region so in the mid to long-term I think Pullman has the potential that’s even higher than Sofitel.” Accor, which operates hotels ranging from the luxury Sofitel chain to the budget Ibis operations, is shifting its focus to fast growing regions including the Middle East, Latin America and Asia Pacific. The firm has 40 percent of its global pipeline in Asia Pacific. The firm on Oct 18 said third quarter sales increased 2.7 percent as more guests stayed at its economy hotels. Sales reached €1.623bn ($2.22bn) from €1.58bn a year earlier, it said. Accor said revPAR in its 18 Egyptian hotels remains low. “One of our largest markets [in the region] is Egypt…this one is still suffering a bit. I think until they have those elections things are still going to be a little bit [difficult]. Cairo to other parts of Egypt we’ve lost significant revPAR,” he said. Four hotels in Syria have been delayed until further notice, he added. Accor said it had yet to see demand for hotel rooms reflect signs of an economic slowdown and is optimistic about growth in 2012 in Europe. “If the Euro weakens….it will be a more attractive region for the rest of the world. We have the Olympics coming in London and a very favourable calendar for events in Germany. There will be some winds that we are going to be facing and we’re going to have some winds in our back so at the end of the day we are optimistic,” said Hennequin.
GMT 17:58 2018 Tuesday ,23 January
Heavy snowfall delays Davos arrivalsGMT 12:51 2018 Sunday ,21 January
Attack under way on Kabul luxury hotelGMT 10:08 2018 Monday ,15 January
Shithole' projected on Trump's hotel in WashingtonGMT 08:31 2017 Thursday ,02 November
Hotel Review: Waldorf Astoria Beverly HillsGMT 14:02 2017 Sunday ,15 October
Las Vegas shooter booked Chicago hotelGMT 13:59 2017 Sunday ,15 October
The most important new resorts in the UAEGMT 08:19 2017 Monday ,25 September
Sheraton,Dubai reveals its October dealsGMT 11:36 2017 Sunday ,23 July
Young guests spread their wings at Mövenpick HotelsMaintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2021 ©
Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2021 ©
Send your comments
Your comment as a visitor