My Kitchen Rules format heads to the US

My Kitchen Rules, the successful reality show from Australia's Seven Network, has been sold to US entertainment company Kinetic Content. Kinetic will adapt the format for the US. Its current shows include Betty White's Off Their Rockers for NBC, You Deserve It for ABC, and the newly announced Perez Hilton Super Fan, which airs on ITV2 in the UK. Kinetic Content founder and CEO Chris Coelen said: "Very rarely does a new format so quickly rocket to and sustain such massive success, and My Kitchen Rules has taken Australia by storm. It is a universal format that we believe will be embraced in the US."