Demi Moore Helena Rubinstein Cosmetic Ads

Demi Moore as seen in the ad Demi Moore’s new ad campaign for Helena Rubenstein cosmetics is getting a lot of attention. But most of the buzz is because of the shockingly unrecognizable face of the 49-year-old actress, rather than the makeup she's supposed to be wearing.
Though Demi has been going through some tough personal battles in recent months, with her marriage to Ashton Kutcher falling apart as well as health problems, the photos seem to erase all signs of aging from the brunette beauty while taking her back in time to a much younger version of herself.
This is not the first time that the star has received scrutiny over her ad efforts with Rubenstein. In a 2009 promotional spot, original photos of Moore and the end result photos looked noticeably different, as well.