H&M eco-friendly collection

The collection As the environmentally conscious fashion community grows larger companies start to pay attention and capitalize on the trend. H&M announced that they will be launching their Exclusive “Glamour Conscious Collection” in select stores around the world.The Collection is made from sustainable materials such as organic cotton and hemp as well as recycled polyester and it's already a hit with celebrities.

Both Amanda Seyfried and Michelle Williams were able to get their hands on the green collection before it hits over 100 H&M stores and online April 12th.