Rita Ora announced as face of Madonna's Material Girl

Madonna and her daughter, Lola, have confirmed today that Rita Ora has been cast as the new global face of their junior fashion brand, Material Girl, and will star in the brand’s global marketing campaign. The autumn 2013 advertising campaign will be unveiled in July. Madonna and Lola, commented: “Rita is a talented beauty, but what really drew us to her is the confidence she oozes through her music and her unique sense of style. This is what the Material Girl brand is all about”. The Material Girl brand is available exclusively at Macy’s in the United States, The Bay in Canada, in Europe and Australia. www.materialgirlcollection.com