Mama Mio founders launch fitness bodycare brand

The creators of Mama Mio Skincare have introduced the the Mio High Intensity Body Care range. The entirely new brand, targeted at the fitness and wellness market, will include 11 skus across four categories: Workout Wonders, muscle motivators to energise and inspire; Firming Faves, for firming, shaping and toning; Moisturising Miracles, to hydrate and strengthen; and Aqua Actives for showering. The formulas are free from parabens, petrolatum, synthetic fragrance and colourants, xenoestrogens, PEGs, phthalates and SLS. The Mio High Intensity Body Care range is available at mioskincare.com and Space N.K. nationwide, priced between £21 and £29.50.