Top US fashion model Gigi Hadid on Friday pulled out of the annual Victoria's Secret fashion show in Shanghai after an online video showing her apparently making a slant-eyes face sparked criticism in China.

The announcement is the second apparent snag to hit the US lingerie maker's A-list underwear extravaganza set for Monday, following reports that three Russian and one Ukrainian model had failed to obtain Chinese visas.

Hadid, ranked fifth on Forbes' list of the highest-paid women models last year at $9 million, had excitedly announced her participation in the show in August.

She gave no reason for the reversal.

"I'm so bummed I won't be able to make it to China this year," the 22-year-old said on Twitter.