Apple fans can finally turn themselves into an animated pig emoji on their very own iPhone X. The company's newest smartphone started going on sale in stores around the world Friday.

Hundreds of people lined-up outside the Sydney Apple Store, according to local media. As is customary for an Apple product launch, some dedicated customers camped out the sidewalk for days and even a week before the launch. People who pre-ordered online will also start receiving their devices in the mail on Friday.