Sportswear brand PUMA has unveiled its collaboration with The Weeknd, PUMA x XO. Announced as PUMA's Global Brand Ambassador and Creative Collaborator last year, this is the debut fashion collection from the American musician (real name Abel Tesfaye) and has been designed to reflect his personal style with streetwear including bomber jackets, boots, and kimonos finished with camo, suede, and denim.
The PUMA x XO collection will be released in three drops, each differentiated by a unique aesthetic. The first drop is the first-ever PUMA x XO footwear – the PUMA Parallel. Inspired by military and utilitarian gear, the all-new silhouette is a mid-cut sneaker boot with an Italian nubuck leather upper and a midsole featuring IGNITE cushioning technology. 
The Weeknd's PUMA x XO Parallel will be available on 24 August from Hanon, End and Offspring stores, priced at £155.