British bridal and eveningwear brand Halfpenny London has appointed TRACE Publicity to handle its PR and digital relations in the UK

and Ireland. Founder and designer Kate Halfpenny creates luxury dresses and separates for the modern woman. With a boutique and

atelier in Bloomsbury, Halfpenny London will also launch on Net-A-Porter this summer and reveal a new Black Edit eveningwear

collection for AW17.