Massimo Dutti’s latest branch opened its doors amid celebrations at the popular Al Ain Mall. The new store becomes the tenth Massimo Dutti outlet in the United Arab Emirates.  Gracing the occasion for the ribbon-cutting ceremony were Mr. Mohammad Daher the Managing Director of Azadea Group along with Mr. Ramon Rubio, the Financial Director of Massimo Dutti. Speaking out on the occasion of the launch, Mr. Ramon said, “This is a truly proud moment for us as we successfully launch yet another Massimo Dutti boutique in the region. We are all extremely happy and grateful for the continuous support provided to us by our enduring partners, Azadea Group.” Visibly pleased as well, Mr El Daher stated, “All of us at Azadea Group are thrilled to be a part of this exciting event and a collaborator in the attaining of yet another milestone by Massimo Dutti. Hearty congratulations to Massimo Dutti, and we wish them the best of luck for the future with the hope that their success grows with every passing year.” Emulating the international brand concept of the Massimo Dutti chain, the latest outlet too is a blend of charming interiors and a wholesome shopping experience. Step into the store and behold the unique walls that perfectly blend with the precious tables and other furniture adorning the shop. Complementing this classic yet contemporary ambiance are the collections on display in the diverse sections of the store's interior. Showcasing one of the earliest revealed trends of the fall season, the women’s section is replete with designs that revive the romantic Baroque era through a defined presence of lace and embroidery. Beaded necklines on dreamy dresses and shiny studded tops articulate the disposition of the pre-fall line of Massimo Dutti woman. The Fall Winter 2012 collection off the runways of Milan and Paris have made their way into the Men’s section of the boutique. Introduced as the Dark Season and characterised by shades of blue and black, Men’s formal attire shrugs the casual looks aside, standing out in the compilations through silhouettes that have been playfully tailored. Embellish your wardrobe with the stylish elegance that is synonymous with Massimo Dutti as the popular brand embarks on another triumphant endeavour.