New men’s tailoring brand Johnny Tuxedo is set to launch online on April 23. Aimed at 16 to 25-year-olds, the brand aims to show men that a tuxedo can be worn in different ways at an affordable price; the suit, shirt and bow tie will retail for £120. Brand founder and creator Austen Pickles said Johnny Tuxedo was created to meet the demand from teenagers and young men. Working from offices and a design studio in Ilkley, West Yorkshire, Johnny Tuxedo is a collaboration of friends, all of whom have an equity stake in the business. Austen comments: “Cool young men need dinner suits or tuxedos for their university ball, school prom, graduation dinner, Christmas party or wedding reception, yet the suit market is full of ill-fitting cheap suits that will wear out, or well-known brands which don’t make small sizes, or whose styles are too boring or expensive. Not only can you have a suit that looks great and gives you countless ways to create your own style but the price is great too.”