Made In Chelsea star Binky Felstead has been announced as the face of lingerie brand Bluebella. The lingerie and sex toy retailer creates affordable and exclusive products and designs for women. The TV star has been pictured modeling the Caterina lingerie (pictured above), which is available from August. Other pieces include the Tatiana open cup bra and brief set with its provocative ouvert bra and brief with satin ties, as well as the new Entice lace body which launches next month. Bluebella is available at online, at Selfridges, figleaves and ASOS.