Kiehl’s Since 1851, the venerable New York-based purveyor of fine skin and hair care recently introduced “Magic Elixir Hair Restructuring Concentrate”. Formulated with rosemary leaf, avocado oil, safflower seed oil, and aloe, this lightweight elixir re-balances the scalp’s protective barrier to maintain a healthy equilibrium of moisture, nutrients and microflora. This new efficacious formula is the foundation of Kiehl’s new line of gentle, yet effective prescriptions for healthier, revitalised hair. The result: balanced, cleaner, well-conditioned, nourished scalp for more manageable, healthier-looking hair. Kiehl’s approach to skincare begins with a healthy skin barrier. Healthy hair begins with a similar approach - healthy scalp, a critical segment of the skin barrier. Kiehl’s expertise in skin barrier function led to the development of this unique multi-functional oil that helps to break down and lift away dirt and excess oils while invigorating and moisturising the scalp.  Consider a field of crops. A farmer is faced with environmental concerns such as water quality, sun exposure, wind, extreme temperatures and pollution. These concerns are usually outside of a farmer’s control. Therefore, in order to produce the healthiest crop, one must pay extra attention towards providing proper care and nutrients to the soil. With nourished soil, the crops can grow healthy and bountiful in spite of harsh conditions. Caring for hair and scalp is analogous to a crop and its soil. Customers find that over the years their hair appears dull, thinner and weaker. Many focus too often on simply treating and repairing the hair with topical solutions, when hair problems and solutions can be found at the root, specifically at the scalp. A healthy, balanced scalp replenishes the roots to help improve hair quality while promoting healthy hair growth. Scientifically ahead of the hair-oil trend while delivering immediate and long-term benefits Kiehl’s has an apothecary heritage utilizing the finest ingredients and ancient oil treatment rituals of India, South East Asia and Morocco. Kiehl’s skincare expertise has given birth to a formulation that not only meets recent consumer demand but takes scalp and hair health even further.