Toyota Motor Sales (TMS), U.S.A., Inc., unveiled the redesigned 2014 Tundra full-size pickup truck at a press conference at the 2013 Chicago Auto Show. Tundra has been a quality leader with Toyota’s DNA of quality, dependability and reliability. The industry has recognized Tundra with a myriad of awards over the last 12 years, including winning the J.D. Power Vehicle Dependability Study for seven years running in the Full-Size Pick Up segment. Not resting on its laurels, the 2014 Tundra will be redesigned, inside and out, representing the first major change since the launch of the current generation for the 2007 model year. The redesigned Tundra continues to be a truck with true American roots that was once again engineered by Toyota Technical Center in Ann Arbor, Mich., and its new look designed by Calty Design Research centers in Newport Beach, Calif., and Ann Arbor. Finally, Tundra continues to be assembled exclusively at Toyota Motor Manufacturing, in San Antonio, Texas. “Toyota prides itself on listening to its customers and the development of the 2014 American-born Tundra is a perfect example,” said Bill Fay, group vice president and general manager, Toyota Division. “Tundra’s new exterior design and all-new interior were inspired by customer feedback requesting a more chiseled exterior and refined interior with improved driver ergonomics, and easy-to-use technology, giving customers more of what they want instead, in addition to what they need.” The 2014 Tundra will have a grade strategy consisting of the hard-working SR, volume-leading SR5, the well-appointed Limited, and two premium grades: “Platinum” and the all-new “1794 Edition.” The new 1794 Edition is a tribute to the ranch, founded in the year 1794, on which the Tundra plant is located in San Antonio. Tundra is offered in three cab styles, two-door Regular Cab, four-door Double Cab and four-door CrewMax, all available in 4×2 and 4×4. From Motorin News