Australian magazine publisher, Global Publishing is set to expand in the region with the launch of Vacations & Travel Middle East, through a franchise deal with Lulua Publishing House. The new publication will see the award-winning Vacations & Travel content reproduced in Arabic for a Middle Eastern audience, with Lulua targeting the region's upwardly mobile, and extremely well-travelled population. Vacations & Travel Middle East is one of Lulua Publishing House's first acquisitions in a magazine stable set to include publications focused on self-development, inspiration, empowerment, motivation, and mental and physical wellbeing.