In line with its ongoing efforts to provide authenticated and reliable sources of news and information to the public and in turn, guarantee the legitimacy of online government entity accounts, the Telecommunications Regulatory Authority (TRA) has announced the launch of the new campaign designed to verify the official Twitter accounts of all UAE Government entities. "We recognize the importance of social media and its increasing role in the instantaneous provision of news and information to the public. The strengths of social media include flexibility and convenience of access thus, allowing everybody to participate in topical discussion and publish opinion. It is critical that government authorities and institutions have verified Twitter accounts to provide a publically trusted source of information," commented Hamad Obaid Al Mansoori, TRA Deputy Director General and mGovernment Director. "Social media experts working closely with us have been in constant communication with Twitter's website management team to ensure that all verified government entity Twitter accounts bear the blue verified badge on its profile," he added. The government entities who are wishing to verify their social media accounts can communicate with the TRA management via the following email address socialnet@tra.gov.ae. This step is considered the first of its kind in the region, according to TRA.