The United Arab Emirates (UAE) and the United States of America on Wednesday launched a new digital communication center to counter Daesh propaganda on social media.

The center, named "Sawab", will use online tools and campaigns in order to clarify and spread the ideologies of Muslims and non-Muslims who refuse such practices by Daesh and other terrorist groups.

The Sawab Center will use direct online engagement to counter terrorist propaganda rapidly and effectively, including messages used to recruit foreign fighters, fundraise for illicit activities, and intimidate and terrorize local populations, the US department of state said in a statement.

The Sawab Center will increase the intensity of online debate by presenting moderate and tolerant voices from across the region and amplifying inclusive and constructive narratives.