Dubai Electricity and Water Authority, DEWA, has signed a Memorandum of Understanding, MoU, with Dubai Women Establishment, DWE, to build Al Saada (Arabic for ‘happiness’) Park at Dubai Ladies Club.

The move also underlines the corporate social responsibility, CSR, of both DEWA and DWE, who support the social development of the emirate and contribute to the Dubai Plan 2021 to create a society in which people share a set of core civic values, and where families live happily.

The MoU was signed by Saeed Mohammed Al Tayer, MD and CEO of DEWA, and Mona Al Marri, Chairperson of the Board at DWE and Managing Director. Shamsa Saleh, CEO of Dubai Women Establishment, Khawla Al Mehairi, Vice President of Marketing and Corporate Communications at DEWA, and Lamia Khan, Director of Dubai Ladies Club, were also present.

"DEWA is committed to establishing the concepts of environmental awareness and sustainability in smart innovative ways. This supports the Dubai Plan 2021 to create a positive and happy environment for all society. We are pleased to work with Dubai Women Establishment on this key project, which is the first of its kind in the region. It is the first of a number of innovative smart platforms that turn people’s kinetic energy into electricity in an innovative way to promote exercise, energy conservation, and sustainability. This supports Dubai’s objective to be a smart and sustainable city that is home for happy, creative, and empowered people. As Vice President and Prime Minister and Ruler of Dubai, His Highness Sheikh Mohammed bin Rashid Al Maktoum, once observed, 'Sport should be the everyday culture of every member of society and the lifestyle we live and practice daily, because it refines a person’s soul, body and behaviour'," said Al Tayer.

"The MoU with DWE supports DEWA’s strategy to be part of people’s lives in society," he added.

"The signing of this MoU between Dubai Women Establishment and DEWA is a key outcome of Global Women’s Forum Dubai, which we co-hosted in Dubai last month. It reflects our ongoing efforts to promote collaboration with various parties, government agencies and private institutions in order to support women’s empowerment initiatives and develop an environment that fosters innovation. The MoU outlines our commitment to supporting the pioneering approach of our wise leadership to strengthen innovation and creativity in the UAE, as a foundation for developing new opportunities in the future," said Mona Al Marri.

"Al Saada is a first-of-its-kind for the MENA region, unique in its ability to transform kinetic energy - generated by exercise - into electricity, using innovative devices. This is the principal driver behind further innovative initiatives with greater geographic scope and activities," she added.

Source: WAM