Algiers - Arabstoday
The financing of cultural production is the responsibility of the state, while sponsorship is considered as an extra for the promotion of culture, speakers at the conference-debate held late Monday in Algiers, at the El Djazair News Forum. Thus, during this evening dedicated to the theme "cultural sponsoring," the CEO of ANEP, Ahmed Boucena who referred to his business experience in the field of cultural sponsoring, said that this practice "also meets the requirements of the business strategy of any company."