Head of Egyptian Tourism Authority Samy Mahmoud held meeting on Thursday with representatives of 190 Italian travel agencies to discuss cooperation.

The meeting is part of a campaign to promote Sharm el Sheikh as a tourist destination for Italian arrivals, a statement by Tourism Ministry said.

On behalf of Tourism Minister, Samy highlighted importance of Italian tourists, saying, a package of facilitation would be provided to Italian agencies.

Italian companies would take part in direct advertising campaign to reflect keenness on Egypt's tourism market, deputy leader of Italian travel agencies union said.