In-line with Bahrain Tourism and Exhibitions Authority (BTEA) objective to promote the Kingdom as a touristic destination, an official Bahraini delegation took part in the ‘Seatrade Cruise Global’ event. 
The event was held in Florida, USA, on March 13-16 came as a part of a comprehensive team representing the Gulf region under the name of ‘Cruise Arabia’.
"We are delighted to participate once again alongside the team representing ‘Cruise Arabia’ with an aim to promote the Kingdom as an ideal destination. We aim to participate in international conferences and exhibitions to meet industry experts and increase the number of visitors coming to the Kingdom and further develop the industry and overall national economy," said Yousif Al Khan, BTEA Director of Tourism Marketing and Promotions.
"Last year, BTEA achieved positive results in enhancing tourism through visitors coming via cruise ships, as it received the first MSC ship. The number of cruise ships has increased to 43 in 2016 – 2017 season from 31 ships in 2015 – 2016 season which increased the number of visitors from 57,000 to 92,000 during the same period," he added.
The participation is in line with the Kingdom’s tourism strategy that was launched in cooperation with the EDB in 2016 under the brand, ‘Ours. Yours’, focusing on four pillars; awareness, attraction, access and accommodation. A key integral component of the strategy is to develop the sea ports in the Kingdom in order to further attract yachts and cruise ships.
‘Seatrade Cruise Global’ serves as the ideal platform to promote the Kingdom touristic attractions in the industry, the exhibitions brings together over 700 exhibitors from 93 countries attracting more than 10,000 visitors throughout its duration.

Source: BNA