The Sharjah Commerce and Tourism Development Authority (SCTDA) is all set for the Arabian Travel Market, the Middle East’s premier travel and tourism event to be held in Dubai from April 30 to May 3. Underscoring the importance of being part of the region’s largest trade and consumer travel exhibition, SCTDA Chairman Mohamed Ali Al Noman said the Authority is heading to the ATM this year armed with new strategies and plans to enhance the emirate’s global profile and boost the crucial tourism sector in the emirate. “ATM provides us with a great opportunity to showcase the emirate’s unique tourism products and services and promote Sharjah as a world-class tourist destination,” said Al Noman who heads the high profile Sharjah delegation to the ATM next week, promising new strategies and plans to enhance the emirate’s global profile. The SCTDA has been regularly showcasing Sharjah at leading international travel and tourism events over the past many years. “The participation in the ATM this year follows our successes at the ITB Berlin, MITT Moscow and GIBTM Abu Dhabi where Sharjah once again caught everyone’s attention with its distinct stand celebrating the rich cultural fair and tourist attractions on offer,” said Al Noman.