The Sharjah Investment and Development Authority (Shurooq) has attracted the attention of a number of key players during its participation in the 34th annual World Travel Market (WTM), being held at the ExCeL Exhibition Centre in London. The authority’s participation in the four-day business-to-business event forms part of its efforts to promote Sharjah as a leading investment and tourist destination in the region and the world and the Authority’s stand — its largest yet for this event — has been specially designed to showcase its new Kalba Eco-tourism development. The Shurooq delegation had successful and productive meetings with key players from a variety of tourism bodies.