Since opening in 1995, Soho House has become the epitome of international cool, urban chic, redefining the private club concept by attracting a trendy crowd of creative types and a long list of celebs such as Lady Gaga, Kate Moss, Rihanna, George Clooney, Madonna or Scarlett Johansson. As well as opening satellite "houses" in Notting Hill, Shoreditch and Chiswick, it has exported its own brand of exclusiveness abroad, with outposts in New York, Miami, Los Angeles and Berlin, and more to open soon in Toronto, Istanbul, Barcelona and Mumbai. The Soho House brand has also grown into a group that includes restaurants (Cecconi’s, Pizza East, brasseries...), cinemas (Electric and Aubin), spas (Cowshed) and hotels (Babington House, Dean Street Town House...). Frédérique Andréani of blog Chic Londres talks to founder Nick Jones