Gloss Communications is now representing Curlformers for all worldwide b2b comms and social media. Curlformers is an innovative and easy to use hair curling system for all hair types and creates long lasting curls with no heat or damage. Gloss will be working with Curlformers on their communications strategy for expansion in the global professional market. Curlformers is the world’s only patented, heat-free, salon-quality hair curler, perfect for all ages and all hair types, wigs, and weaves to create easy, smooth, and healthy curls without heat damage. Ideal for salons or home use.

Additionally, Gloss has appointed Sophia Athanasi as Communications Assistant. Sophia has previously interned at Inkling working on social media content for brands covered by Bluewater. Sophia will be working across all accounts including Curlformers, Jamie Stevens and Jack Howard.