Kate poses for the new ad US label Rag & Bone has released its first ever advertising campaign British with model Kate Moss. The 35-year-old model is showcasing the brand\'s autumn/winter collection in images shot by Inez & Vinoodh, who is also produced a “making of” video with Kate.
“It wasn’t in a studio; it was just them on a derelict London street – Kate with minimal makeup, and Craig with a handheld camera and natural light,” Marcus Wainwright founder of the brand said.
But why choose London for the campaign, when the brand is so quintessentially American? Well, the adverts have been released to coincide with the brand\'s first European flagship store opening on London\'s plush Sloane Square.
Rag & Bone will be showing at London Fashion Week for the first time ever this September.