Iconic British model Moss London - Caroline Kent Kate Moss has been revealed as the new face of haircare brand Kerastase. Shots of the supermodel sporting a glorious crown of hair were released to collide with the first day of London Fashion Week on Friday. Kerastase has long been a cult favourite for industry insiders and it is thought this partnering will bring the brand to a whole new audience. This isn\'t the star\'s first foray into beauty, Moss has fronted campaigns for Rimmel since 2002. She launched her own line of lipsticks alongside Rimmel in 2012 and has nail polishes launching with the brand in April.