See by Chloé Paris - Arabstoday During Paris Fashion Week, See by Chloé premiered their first ever fashion show via KCD’s Digital Fashion Shows platform. This show marks the new design direction for See by Chloé, and choosing the Digital Fashion Show format provides worldwide viewers unprecedented access to the collection. Showcasing the new Winter 2012/2013 collection, the handwriting of See by Chloé has evolved with a stronger, more drectional focus aimed at urban women who enjoy sharp and free-spirited fashion. See by Chloé was created in 2001 to give customers an alternative to the luxe main line. It has since become the hip girl’s answer to idiosyncratic cool, infusing even the simplest everyday basics with insouciant glamour. Until   now, See by Chloé has always been seen in a traditional showroom setting and never before in a runway format. “We felt that given the new design approach we equally need to think of new ways to communicate our message, this platform allows us to do that and signals a significant change in the way in which See by Chloé is heading’’ says Chloé President Geoffroy de La Bourdonnaye. Digital Fashion Shows, created by KCD and developed in partnership with King and Partners, successfully launched during New York Fashion Week to an overwhelmingly positive industry response. It allows invited press and retailers to experience a runway show in modern, digitally efficient format.