In a display of jewelry and red carpet elegance, L’azurde, the largest gold and jewelry designer, manufacturer, and distributor in the Middle East, announced the launch of its Winter Collection 2017 in Jeddah. Guests, bloggers and local influencers were invited for an exclusive preview of the new designs, from three of its best-selling collections. “The launch of our new collection is testament to our commitment to pushing boundaries in design and technology, introducing new styles that are elaborate in detail but are also light-weight and practical for any occasion,” said Sélim Chidiac, CEO of L’azurde.
The Diva collection, one of the most sought after L’azurde collections, has been relaunched this year with a brand new style and even wider range of designs. This collection uses the latest 3D jewelry technology to create unique pieces that are lightweight yet intricate in depth and pattern. This iconic collection features new models that are inspired by leaves, studs and braids suited to the modern woman.
The Majestic collection, recently launched in 2016 offers new additions to its signature range. The collection which is based on a classic and somewhat traditional design has been reinvented by L’azurde’s award-winning design team, adding a touch of modernity and style to an old favorite. Renowned for its craftsmanship, L’azurde was able to combine different styles, gold tones and technology within the same jewelry set, blending yellow gold with white elements of cubic zirconia.
Laylaty collection, is the latest collection of 18K wedding sets from L’azurde offering a versatile range of designs, fit for a bride and flattering with almost any gown. These new cubic zirconia models with a diamond-like finish are suited to every style, from classical to modern tastes varying in design, weight and color. Using cutting-edge technique and technology, L’azurde has been able to create the impossible — the look and feel of a big set with one that is remarkably light in weight.
“All our designs are crafted with our customer’s budget and comfort in mind — to help them get the look they are after for their special occasion, be it a wedding, daytime or evening event. From our three very popular collections, we are sure there is something for everyone, and with Valentine’s Day around the corner there is much to choose from,” said Ayman Haffar, EGM of L’azurde.

Source: Arab News