Selena Gomez is the new face of Pantene hair care

Selena Gomez is the new face of Pantene hair care.

The 22-year-old singer shared photos from her upcoming campaign this week on social media. The deal is Gomez's first beauty endorsement, and she will reportedly earn $3 million.

"I am so happy to announce my new partnership with Pantene! #SelenaxPantene #strongisbeautiful," she captioned one such picture on Instagram. "@pantenehair pic by @byjakebailey #baby hairs."

"I've always loved using Pantene, so it's a dream come true to be the brand's newest ambassador," she said in a press release. "Not only because Pantene stands for strong, healthy hair but also because it encourages women to be their best selves."